When I started reading more personal finance books than any normal person would, I came across this term quite often.

Keeping up with the Joneses.

What is that? Who are the Joneses anyways?

I mean I got the context behind it, but I don’t know who these “Joneses” are.

According to good old wikipedia:

Keeping up with the Joneses” is an idiom in many parts of the English-speaking world referring to the comparison to one’s neighbor as a benchmark for social caste or the accumulation of material goods. To fail to “keep up with the Joneses” is perceived as demonstrating socio-economic or cultural inferiority.

But where did it originate?

Upon further reading, apparently ‘Keeping up with the Joneses‘ originated from a comic strip by Arther R “Pop” Momand and was first published in 1913. The Joneses were the strips main characters neighbours, that they spoke of but had never actually seen in person.

Keeping Up with the Joneses

The phrase has ascended well beyond its time and is still used today.

But who are the Joneses today?

Your friends with big fancy televisions, expensive luxury vehicles, all the toys and more square footage than necessary homes in the suburbs. The people who make you feel inferior and tempt you to buy luxurious crap you don’t need.

The phrase may have originated over a hundred years ago, but I feel holds more meaning today. With all the social media and aggressive advertising around us; not to mention easier ways of getting shit that we do not need *cough* credit *cough*, it’s more tempting than ever to keep up with ‘the Joneses’.

Don’t succumb to the pressure of the Joneses. Live within your means, and focus on what you need instead of what you think you want. Keeping up with the Joneses will leave you stressed out and broke.

 

Later days,

-Jason

 

One Response to Keeping Up With The Joneses

  1. psykolog says:

    Your endurance will depend totaly on your prahna.

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